Maladh Syrian Cuisine
BRAND IDENTITY | WEBSITE DESIGN
Project Overview
Client: Maladh.
Location: Vancouver, BC, Canada.
Scope: Develop the brand identity of a non-profit restaurant that empowers Syrian refugees in Vancouver through food sharing, culinary training, stories and community.
Collaborators: Illustration by Theo Samosir.
The Challenge
Syrian refugees arriving in Canada often have a difficult time finding employment. While many may be highly skilled. They typically encounter numerous obstacles, including a lack of resources and racism in the workplace.
The Solution
To create employment opportunities for refugees through food preparation. Maladh, which means haven in Arabic, started off as a food truck that served Syrian dishes prepared by Syrian chefs. To increase Maladh’s impact, the restaurant started offering cooking classes for refugees. This not only provided them with a source of income but also fostered social connections. Maladh has now expanded into a six-month intensive program that helps refugees launch their own thriving culinary businesses.
Packaging
Maladh has two types of packaging, one for takeout and delivery and the other to be bought in grocery stores.
The Process
The spiral of dumplings in the traditional Syrian dish Qatayef inspired the logo. The colour palette reflects the hues of spices and herbs used in Syrian cuisine.