Maladh Syrian Cuisine

BRAND IDENTITY | WEBSITE DESIGN

Project Overview

Client: Maladh.

Location: Vancouver, BC, Canada.

Scope: Develop the brand identity of a non-profit restaurant that empowers Syrian refugees in Vancouver through food sharing, culinary training, stories and community. 

Collaborators: Illustration by Theo Samosir.

Syrian restaurant storefront design and branding.

The Challenge

Syrian refugees arriving in Canada often have a difficult time finding employment. While many may be highly skilled. They typically encounter numerous obstacles, including a lack of resources and racism in the workplace.

Syrian restaurant logo.
Syrian restaurant storefront logo.

The Solution

To create employment opportunities for refugees through food preparation. Maladh, which means haven in Arabic, started off as a food truck that served Syrian dishes prepared by Syrian chefs. To increase Maladh’s impact, the restaurant started offering cooking classes for refugees. This not only provided them with a source of income but also fostered social connections. Maladh has now expanded into a six-month intensive program that helps refugees launch their own thriving culinary businesses.​​​​​​​

Syrian retaurant food truck design and branding.
Syrian restaurant menu design.
Syrian restaurant menu and apron design.
Syrian restaurant dishes illustration and storefront branding.

Packaging

Maladh has two types of packaging, one for takeout and delivery and the other to be bought in grocery stores.​​​​​​​

Syrian restaurant delivery and takeout packaging design.
Syrian restaurant grocery store packaging design.

The Process

The spiral of dumplings in the traditional Syrian dish Qatayef inspired the logo. The colour palette reflects the hues of spices and herbs used in Syrian cuisine.​​​​​​​

Syrian restaurant brand identity, website design and illustration process work and sketches.
< PREVIOUS PAGE NEXT PAGE >
Back to top
Back to top