Hello!

I am Shruti Karthikeyan, a graphic designer and illustrator based in Vancouver, BC and born in Salem, Tamil Nadu. I recently graduated with a Bachelor of Design in Visual Communication from the IDEA School of Design at Capilano University, North Vancouver, BC.

What I love most about design is the sweet spot it strikes between problem-solving and creativity. I craft visuals that don’t just look beautiful, they work (function + aesthetics). Whether it’s bringing a luxury product to life through packaging, enhancing a brand’s digital presence with a seamless e-commerce website, or designing campaigns that rally a whole community, I approach every project with strategic clarity and emotional connection.

Outside of design, I love photography and video editing. If I’m not sketching at a café with my iPad, I’m likely behind a camera capturing the world around me. I also recharge through hiking, kayaking, traveling, and the occasional thrill of an amusement park visit.